Finding the perfect pair of jeans is no easy task, so there is no wonder so many women return to us to buy their next pair of NYDJ's! Jeans that fit in all the right places and are truly flattering for women of all ages and sizes.
Not Your Daughter's Jeans is a brand created by women for women and was founded in Los Angeles in 2003. They have since gone on to pioneer the denim category and are now the number one selling jean in the US.
All of their jeans are designed with NYDJ’s exclusive Lift Tuck Technology which flattens the front and shapes womens curves beautifully.
If you haven't tried this brand before you simply must, apart from looking great they really do make you feel incredible! Pop in and try them for yourself, we have a good range of styles and sizes in stock at our boutique and if we don't have the exact size or style we can normally order them in for you.